Turn visibility into qualified sales opportunities
Lead Generation helps construction product manufacturers connect directly with specifiers, architects, and engineers who are actively evaluating sustainable materials for real projects.
As part of the Manufacturer Commercial Pack, the tool identifies high-intent leads from across the One Click LCA ecosystem.
Leads are based on verified engagement data — not ad impressions or form submissions — giving you direct insight into which professionals are viewing or selecting your products for construction projects.
Access options
Lead Generation is available as part of the Manufacturer Commercial Pack.
To activate or upgrade access for your organization, contact your Account Manager or email [email protected].
Key benefits
Generate high-quality leads: Receive contact-ready leads from specifiers and buyers who have interacted with your product data in One Click LCA.
Reach AEC decision-makers: Access verified project and company-level information from real usage data — not generic marketing lists.
Shorten sales cycles: Identify projects at the design stage, before tenders are published, and act while specifications are still open.
Increase specification success: Engage directly with architects, engineers, and contractors already considering your products.
Quantify ROI from EPDs: Link your sustainability data to measurable commercial impact by tracking which datasets generate leads and project visibility.
Who it is for
Lead Generation supports sales, marketing, and business development teams at construction product manufacturers who want to:
Turn sustainability and transparency investments into qualified opportunities.
Reach AEC professionals specifying products early in the design process.
Replace manual, low-ROI outreach with data-backed engagement.
Align sales and sustainability teams around shared commercial outcomes.
How it works
1. Connect with active specifiers
Leads are generated when AEC professionals view, save, or interact with your product data across One Click LCA tools such as Materials Compass and Manufacturer Pages.
2. Capture qualified interest
Each lead includes relevant company, project, and contact information — enabling you to prioritize outreach based on verified activity and sustainability alignment.
3. Analyze and export data
Use the integrated Sales Leads Dashboard to review engagement patterns, segment by market or region, and export structured lists for your CRM or reporting workflows.
4. Follow up efficiently
Engage with specifiers directly using the “Contact supplier” form or your preferred sales workflow to convert opportunities into specifications.
Managing your leads
Leads are refreshed continuously based on real platform interactions.
To make the most of your data:
Ensure your Manufacturer Page and product information are complete and up to date.
Publish verified EPDs, PCFs, TM65 data and other data to maximize discoverability.
Coordinate between marketing, sales, and sustainability teams to prioritize follow-up.
Frequently asked questions
What is the Lead Generation tool?
Lead Generation is part of the Manufacturer Commercial Pack. It identifies and delivers qualified sales leads from AEC professionals who engage with your products in the One Click LCA platform.
Where do the leads come from?
Leads are generated from real interactions within One Click LCA’s ecosystem, including Materials Compass, Manufacturer Pages, and Projects, where users actively view or evaluate products.
What makes these leads different from marketing lists?
Every lead is based on verified product engagement, not cold data collection. Each contact represents a professional who has shown genuine interest in sustainability and product performance.
Can I choose the regions or sectors to focus on?
Yes. You can filter and segment leads by geography, sector, or product category in your Sales Leads Dashboard.
How often are leads updated?
Leads are refreshed regularly as new projects and users interact with your data. You’ll always have access to the most recent activity.
How does Lead Generation integrate with other tools?
The tool works seamlessly with Manufacturer Pages, EPD Usage Analytics, and the Project Usage Dashboard to create a complete view from visibility to sales.
Is there onboarding or support for using the tool?
Yes. Every customer receives onboarding support from One Click LCA’s Customer Success team to configure dashboards, interpret data, and optimize workflows.